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Retail Marketing Senior Manager

Job type: Employee
Time type: Full-time
Location: Brussels, Belgium (Hybrid)
Post date: 16 July 2025

Position Summary:

GS1 is looking for a Retail Marketing Senior Manager to help us drive stronger engagement with the retail industry and its key subsectors, including CPG, apparel, and more. In this role, you’ll play a central part in shaping how GS1 supports and communicates with one of our most important sectors.

Working as part of the global marketing team and in close collaboration with our community engagement team, you will lead the development of integrated marketing strategies and plans tailored to the retail ecosystem. This includes understanding the needs of global and regional retailers, manufacturers, and solution providers—and translating those needs into targeted, practical marketing actions.

You’ll be responsible for developing clear messaging and positioning for GS1’s standards and services in retail, and for creating toolkits that can be deployed across our network of GS1 Member Organisations. These toolkits may include campaign assets, messaging frameworks, case studies, and sector-specific content. You’ll also help ensure that these materials are easy to adapt locally, and that our global brand and positioning are applied consistently.

A key part of this role is building strong alignment with the community engagement teams to ensure our outreach and content plans are coordinated, relevant, and customer-focused. You’ll also help collect and synthesise industry insights—from customer interviews, working groups, and market feedback—to strengthen our understanding of industry challenges and opportunities.

This is a great opportunity for a marketer who knows how to build sector strategies, connect messaging to business needs, and bring people along in a collaborative way. We’re looking for someone with strong strategic thinking, solid execution skills, and a good grasp of how to operate in complex, global environments.

Responsibilities:

  • Work closely with the community engagement team to align marketing and industry outreach efforts, ensuring clear, relevant messaging for target audiences.
  • Create and maintain sector toolkits (including messaging, campaign assets, case studies, presentations, deployment guidance, etc.) to help GS1 Member Organisations promote our standards and services effectively at the local level.
  • Generate and integrate industry insights to refine positioning, messaging, and strategy based on current and emerging retail needs.
  • Translating technical standards and services into a compelling sector-specific customer offer that resonates with business stakeholders.
  • Collaborate with internal stakeholders (community engagement, sector leads, global marketing team) to plan and prioritise sector initiatives.
  • Develop a strong understanding of customer pain points and priorities, gather insights from Member Organisations, industry events, and direct engagement with stakeholders to inform strategy and messaging.
  • Support alignment and rollout of initiatives across countries, ensuring timely updates and responsiveness to local needs.
  • Track the effectiveness of sector marketing plans and propose adjustments where needed.
  • Participation in industry working groups or events to gather insights and validate messaging.

Education/Experience:

  • Bachelor’s or Master’s degree with 8+ years of related experience
  • Experience in the Retail/CPG industry is mandatory, B2B background is a plus.
  • The candidate will be digitally savvy and have a strong understanding of all digital marketing channels, demonstrate strong analytics literacy, and experience with digitalisation of the customer experience.

Skills required:

  • Must be fluent in English, oral and written. Fluency in other languages is helpful.
  • Strong organisational, analytical, verbal, and written communication skills.
  • Proactive self-starter with the ability to work independently and take initiative.
  • Effective relationship builder – one-to-one, one-to-many, internally and externally, with small and large organisations.
  • Ability to create strong and trusted relationships with a globally distributed team in a multi-cultural environment.
  • Demonstrates passion, energy, and drive in their work.
  • Operates in a manner that demonstrates honesty; keeps promises and honours commitments; behaves in a consistent manner.
  • Ability to manage multiple projects simultaneously.
  • Excellent time management skills and flexibility to cater for commitments across multiple time zones.
  • Customer-focused and results-oriented.

Additional Information:

This job may require up to 10% global travel.

GS1 is an Equal Opportunity Employer. We will never unlawfully discriminate on the grounds of race, religion, belief, ethnic origin, colour, nationality, gender, gender reassignment, sexual orientation, age, disability, marriage and civil partnership, pregnancy, maternity, or political opinions.

How to apply:

Email your cover letter with CV to: jobs@gs1.org; include the job title in the subject line. Responses will be treated quickly and with strict confidentiality.