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Coca-Cola’s reusable, refillable bottles benefit from innovative QR Codes powered by GS1

Case study GS1 Brazil Coca Cola

To reach their goal of 40% refillable bottles by 2030, Coca-Cola Latin America needed a way to know how many times a given bottle had been through the refill cycle.

By laser engraving a unique identifier onto every bottle, Coca-Cola can know how many filling cycles the bottle has gone through, and whether it should be refilled or recycled.

Beyond the positive sustainability impact, the initiative provides a valuable set of data about each bottle’s journeys through the market across its lifecycle.

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