Cosmo Connected: Trusted product data powers growth online and in store

GS1 standards are helping this French start-up boost the sales of their smart accessories for cyclists and scooter riders.

Cosmo Connected designs connected safety gear that protects cyclists and micro-mobility users while offering style and innovation. As the company grew from retail into e-commerce and international markets, they needed a consistent way to identify products and manage data across all channels.

By working with GS1 France from the start, Cosmo Connected assigned official GTINs to their products. This helped them list quickly on Amazon, grow their e-commerce site and ensure accurate data across marketplaces and physical stores. The GTIN is now a key part of their operations, enabling a seamless product experience and supporting performance on platforms like Google Shopping.

GS1 standards also support Cosmo Connected’s logistics and go-to-market strategy, helping them make smarter business decisions and reduce complexity as they scale. Looking ahead, the brand is exploring QR Codes powered by GS1 to deliver richer digital experiences and share trusted product information with consumers across Europe.

With GS1 standards in place, Cosmo Connected is building a smarter, stronger future for urban mobility.