Duplicate product listings, inaccurate information, counterfeit items, and regulatory challenges were among the obstacles Shopee Brazil faced during its rapid growth as a leading e-commerce platform.
To address these issues, Shopee adopted GS1 GTINs to uniquely identify products and integrated Verified by GS1 to authenticate data before listings are approved. This commitment to accuracy and trust is helping Shopee deliver a transparent and efficient shopping experience for both buyers and sellers.
Are you interested in learning more about how GS1 standards and services can move your business forward?