Businesses today are navigating rapid digital change, growing regulatory pressures and rising expectations for transparency and sustainability. GS1, the global not-for-profit standards organization best known for the barcode, has launched Vision 2030—a five-year global strategy designed to help industries grow, innovate and meet regulatory demands in a data-driven world.

In a-world increasingly shaped by digital transformation and AI, companies across industries face new challenges. GS1 Vision 2030 is our global strategy to help businesses of all sizes unlock the value of trusted, interoperable data to help them adapt and succeed. That means:

•    Helping businesses of all sizes get their products to market and meet evolving expectations
•    Making it easier to share accurate, meaningful information with customers and partners
•    Supporting safer, more transparent supply chains from farm to factory and shelf to patient care
•    Empowering industries to meet sustainability goals and build more responsible systems

In an AI-driven economy, data quality isn’t optional—it’s everything. That’s why GS1 Vision 2030 is focused on powering trusted data. When data can be trusted and shared seamlessly, the possibilities for innovation and impact multiply—for businesses, patients, consumers and society.

Celebrating 50 years powering trusted data for what’s next

GS1 Vision 2030 builds on a 50-year legacy of enabling global commerce and sets a bold course for the future. From digital transformation and supply chain resilience to consumer transparency and sustainability, Vision 2030 addresses today’s most urgent industry needs.

The global approval of GS1 Vision 2030—endorsed unanimously by all GS1 Member Organisations at the GS1 General Assembly in Mumbai, India, 19–23 May 2025—marks a historic moment for GS1. It comes just over 50 years after the barcode was first scanned, signalling the beginning of a new chapter for global commerce. With renewed ambition and deeper collaboration, GS1 is committed to enabling trusted data flows that empower industries to lead responsibly in a digital and AI-driven world.

Become a GS1 member today by contacting your local GS1 office. Get access to the tools, resources and support you need to grow, innovate and lead.

Together, we’re building a better-connected world—starting now.